Ebook Cover - A Critical Factor Determining Sales, Success and ProfitabilityEbook Cover - A Critical Factor Determining Sales, Success and Profitability
Let me begin by asking you a question? Are you more predisposed to purchase an ebook from a website with just plain text, or a website that has a professional looking ebook cover? It goes without saying that people tend to go for the latter. As the saying goes, a picture is worth a thousand words and having a well designed cover is crucial in determining whether your digital book will be a success or otherwise. There are four main reasons why an ebook cover is crucial to publishers and marketers: (1) It reduces the bounce rate to a website When prospects visit a sales page, it's the graphics on the web page which seizes their eyes first and at most times, the ebook cover is what draws them to stay longer on a website. The longer the prospects stay on a website, the higher the tendency for them to read a sales copy and purchase the products being offered. This in effect reduces the bounce rate to a website and at the same time increases the sales conversion rate. (2) It makes the digital book tangible A well designed cover does wonders to an ebook because when prospects decide to buy a digital book, they will judge the contents based on its cover. Unlike selling a physical book at the bookstore, people normally cannot peruse the content of the digital book before they purchase it and therefore people will decide whether to buy the product based on the sales copy and graphic representation of it in a form of the ebook cover. In other words, the cover gives the digital product a tangible attribute despite the fact that it exists in electronic form. Thus, a well designed cover will enhance the value of the digital book because the prospective buyers perceive it as a real product. (3) An eye catching cover adds an aura of professionalism and quality to the product If you are planning to sell ebooks and make money online from it, you need to realize the importance of a professional looking ebook cover. If the cover looks professionally done, it gives an aura of professionalism to the product and the sales page as a whole. When potential buyers see that the publisher made some effort to design an attention grabbing cover, it creates an impression that the product is of high quality and this adds value to the digital book. This in fact will leave a lasting 'feel good' impression on prospective customers and influence them to return to the website in the future if they are still pondering on a decision. If the prospective customers do not purchase the product during the first visit, their future visits will likely result in sales. Hence, the task of marketing a product with a professional looking cover will be much easier compared to a website that relies solely on sales copies. (4) It increases the sales of the product The main reason why many ebook writers struggle to sell their digital books are very much due to the fact that not much time and effort went into designing the ebook cover. It is a known fact that a professional looking cover can send sales through the roof by as much as 300% compared to those that lack the professional appearance. Visual stimulation is an excellent and effective method in influencing your prospective customers. Bear in mind, many of your potential customers are browsing the internet in search for the right digital book. You may be competing with other competitors' ebooks but if you have a professional and eye catching cover design, it may tip the scales in your favor. So how do you go about creating a professional looking cover? Frankly speaking, you don't really need to engage a graphic designer to create your ebook cover. There is an array of choices available for you to design your own professional looking ebook covers which will astound your customers. You either download an ebook cover design software or search for a website that allows you to design your covers online and then download them to your computer. Rather than paying expensive fees to engage a graphic designer, you can learn to design your own ebook cover and at the same time save yourself a substantial amount of money in the process.
A well designed cover is just one of the elements to ensure a profitable and successful ebook. If you are planning or have written one, don't waste your time writing an ebook that doesn't sell. For insightful tips on how to write a best selling ebook, grab a copy of How to create an Ebook at http://how-to-create-ebook.blogspot.com. Article Source: http://EzineArticles.com/?expert=Raymond_Ajem
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